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How to build your practice through social media
image description hereLearn which social media platforms can help expand your practice and how to gain a credible following with patients and eyecare professionals.
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Revamp your patient handoff
image description here A practice wanted to improve patient transfer of care within the office. A streamlined patient handoff led to better HIPAA compliance, increased professionalism, higher revenue, and more. Find out how this practice did it.

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Know what practice metrics to measure
image description here Paying attention to certain practice metrics helps understand what is working and what isn’t. ODs should know, for example, if patients are buying their contact lenses from the practice or if the patient handoff from exam room to optical is successful.

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Pros and cons of private equity firms in practice transitions
 
RESOURCE CENTER
 
Offer more comfort to contact lens wearers
Why ODs shouldn’t stop short with patient care
ODs have room to grow in selling annual CL supplies
Look for small signs to prevent contact lens complications
Experts offer advice on fitting, pricing daily disposables
Troubleshoot contact lens discomfort and prevent complications
 
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